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FOR IMMEDIATE RELEASE                                                                                                                         SEPTEMBER 17, 2019


Award-Winning, Local Female CEO Turns Motivational Speaker

A.S.A.P. Mortgage Founder Irene Amato Now Offers Life Coaching,

Motivational Speaking, and Business Mentoring Services


Long known throughout the New York City metropolitan area for making the homebuying dreams of local residents come true with her established – and growing – A.S.A.P. Mortgage company, Irene Amato is now proudly applying the personal and professional lessons she learned becoming a successful entrepreneur and CEO in her new role as a motivational speaker, personal life coach, and business mentor to area businesses and residents.

“Let an entrepreneur with enough passion to fill a room share her energy and empower others in their sales and life journeys,” declares Irene, whose infectious enthusiasm, coupled with deeply poignant tales of her own struggles, triumphs, and tribulations will surely resonate with those seeking to maximize their own potential. Irene is gifted at extrapolating and personalizing her lessons to make them relevant to any type of industry for you or your business/organization.

For those seeking one-on-one help, Irene’s life coaching services help you define your goals, craft a plan to reach them, and support you throughout your journey. And for entrepreneurs of any stage – prospective, new, or veteran – Irene’s business mentoring and coaching will help you to help your business flourish. Her custom-tailored sessions will review a variety of topics critical to the success of any company, to make sure you’re on track with every one of them.

Regardless of your specific needs, Irene’s approach is guided by the same underlying principles. “I want to give the gift of confidence and motivation to anybody that’s willing to accept it,” says Irene. “I want to make sure that in my time here I change as many lives as I can by just showing people the simple fact that they can do it. It’s all a mindset – surrounding yourself with the right people and making sure your dedication is in line with that you want to accomplish. The sky is the limit.”

And she should know. In an industry dominated by both “big-box banks” and male entrepreneurs, Irene’s A.S.AP. Mortgage company just opened its sixth branch in Fishkill, New York, and is set to open its seventh office in the Bronx in early 2020. Irene herself is a member of Forbes magazine’s prestigious Real Estate Council, an invitation-only think tank of senior-level real estate industry executives and is a 2017 graduate of the elite Goldman Sachs 10,000 Small Businesses Program.

For more information on Irene’s full suite of motivational speaking, life coaching, and business mentoring services, visit her new website,, or contact Irene directly for a free, no-obligation consultation.


CONTACT: Irene Amato • 212.924.6544 •

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